Marketing, Brand & Web

The redesign was already approved, but only half drawn. I finished the wireframes in days so the team had a complete set for the pitch.

I reorganized an arts education nonprofit's site into four clear paths and redesigned the homepage around its mission. The annotated wireframes were ready for development.

I redesigned Snippet Sentry's marketing site ahead of its Series B raise, including After Effects animations that shipped as Lottie in Webflow.

I designed the ChalkboxTV marketing site to explain how a business could use ordinary TVs as a managed marketing channel.

I built two partner sites for FileMaker, now Claris: the Business Alliance and Technical Network. Both shipped on deadline in standards-based HTML.

I designed page layouts and UI for Advance Auto Parts' online store, and built the content workflow needed to keep promotions and a large parts catalog current.

I designed for Noah's home equity product, formerly Patch Homes, explaining an unfamiliar equity share agreement clearly enough for people to decide whether to sign.

At Edelman I worked on a Hyundai recall site that had to pass legal review and a PayPal holiday gift concept that began with a loose brief.