Concept & Strategy

I worked on discovery and the EZMake concept for Atlassian's internal automation platform, so people outside engineering could use its tools.

At MarketCast I set creative direction for dense research materials on a short timeline, worked within the existing brand system, and improved how the team produced them.

I spent a month researching competitor banking experiences and preparing a workshop and visual direction for Texas Capital Bank's transformation kickoff.

GDGT and Engadget gave me a one-paragraph brief for a shopping companion app and no way to ask follow-up questions. I documented my assumptions and took the concept from sketches to coded screens.

I explored how to build surveys into Gainsight's customer success platform, from setup through results, within what Salesforce could support.